Healthcare Marketing and PR
With experience at a large public hospital and a community based healthcare systems, I have led the development of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system. Using sophisticated healthcare marketing strategies that are multiple channel, highly-segmented to drive engagement and accelerate enterprise growth, my work in healthcare is aligned with key performance indicators (KPIs),
Award Winning Work.
Stephanie has earned numerous awards for her advertising, marketing and public relations work in the healthcare industry. Awards include American Advertising Federation Gold ADDY Awards, Michigan Emmy Awards, Healthcare Marketing Awards, Regan Communication Awards and more.
Branding and Community Engagement.
When Hurley earned its American College of Surgeon verification as a level 1 trauma center it was not only an achievement of excellence it was an opportunity to differentiate the quality of care from competitor hospitals. An identity was established and an omnichannel campaign was developed to education and inform the community. To this day community members call and request a window sticker for their car, a signal they prefer the care at Hurley in times of critical care.
Service Line Marketing.
When Memorial Healthcare developed a strategic plan to enhance and grow its Oncology Service line, the marketing department under Stephanie’s leadership developed a comprehensive campaign that introduced new physicians, new treatments and clinical trials, and helped to raise funds for a new Cancer Center. The community responded attending open houses in record numbers, numerous news articles and an increase in patient visits by 300% and 250% increase in new procedures.
Internal Communications.
While many organization often focus on their customer, delivering excellent patient care and earning high patient satisfaction score demands a focus on employee. Keeping employees informed of health system initiative, building awareness of goals and shared values and providing regular updates will create and sustain a winning culture. Stephanie has helped two health systems navigate culture change with a communication plan that included events, executive messages and updates, and employee newsletters and emails. The plan was measured against employee satisfaction scores and participation in events.