Corporate Communications
Throughout my career I have worked to support her organizations as they seek to move the needle forward on important issues such as racial equity, sustainability, financial commitment, community building. As a brand communicator, Stephanie has helped each organization bring its values to life and build awareness of purpose and ultimate build trust with customers, patients and community.
Partnerships.
Michigan State University is full of passionate people who are looking to address the today's biggest challenges through teaching, research and innovative ideas, but none of them can do it alone. By communicating how and where we partner, I have helped to position this guiding principle, aligning with strategy, structure, systems, skills and culture.
Diversity, Equity and Inclusion.
Developing executive communications for alumni and donors has been central to my work for the last 11 years. As university leaders completed a university-wide strategy for diversity, equity and inclusion, my work turned to developing messaging, collateral material and talking points for key audiences to share the vision and effort to help all students and employees succeed.
Change Management Communications.
Whether universities are ready or not, engaging with alumni and donors is heading toward a massive technical transformation. University Advancement at Michigan State University intends to stay ahead of the curve while also preparing for MSU’s next capital campaign. I over saw communications about the change in systems, businesses process and changes in culture. The three-year project included the development of an intranet site, new internal communication tools and newsletters, and marketing of required training programs. Success is measured by attendance at system demos (90%), enrollment in training (70% on schedule) and consumption of news about the project (40%).